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All other whitening toothpastes use silica (sand) or Aluminium Oxide (powdered metal) to clean teeth through abrasion. We DON'T! A competitor boasts of an RDA 75% below the permissible limit. Our strongest toothpaste is 87.2% below and Janina Liquid Whitening Spray is 100% below!
Janina products use multi-peroxides to produce the legal amount of hydrogen peroxide - at 0.1%, which no other toothpaste can provide. It is the unique formulation of 12 active ingredients together with the patented Bromaine Complex™ which is able to facilitate the whitening effect of 3% hydrogen peroxide but maintain a concentration of 0.1% hydrogen peroxide.

Whitening of teeth will become noticeable after 6 weeks of use. Some of the active ingredients included are triclosan and zinc citrate which combat plaque micro-organisms and gingivitis, the Bromaine Complex™ to remove intrinsic and extrinsic staining, whiten teeth and to prevent halitosis, with optimum fluoride levels to help prevent decay and to protect gums.
Sensitive Whitening Toothpaste is a non abrasive whitening toothpaste safe for everyday use. Janina Sensitive Whitening Toothpaste is clinically proven to whiten teeth SAFELY. The revolutionary formulation includes 12 active ingredients and the patented Bromain Complex™. Particularly recommended for use with electric toothbrushes.

Diamond Whitening Toothpaste is an EXTRA STRENGTH FASTER ACTING version of Janina Sensitive Whitening Toothpaste. It offers Extra Strength breath control (control of halitosis) and Faster Acting Tooth Whitening without using abrasives (ADA 32).
Optima Whitening Mouth Rinse contains 12 active ingredients to eliminate (not mask) bad breath compounds and promote lasting good oral hygiene. The formulation will remove plaque - instant feel effect - which causes VSCs (Volitile Sulphur Compounds) the cause of bad breath and gum problems.

Opale Liquid Toothpaste Spray. THE revolutionary (7 years+) SPRAY & SWISH with the unique non-abrasive Liquid Toothpaste Spray. NO BRUSH, NO WATER, EASY TO CARRY, idea for travel, the office or handbag. Using Janina Liquid Toothpaste Spray at frequent intervals will offer lasting gum protection and help control bad breath.